Hello and nice to meet you!

I am Giulia, but you can call me Giu – a fragrance expert with a solid 5-year career spanning both B2C and B2B within the fragrance industry. Recently navigating a career transition, I felt the urge to start to grow and share my knowledge with a community. 
This platform serves as a platform where we explore new fragrance launches, understanding how they embody brand identities and observing emerging brands shaping the market.

All focused on fine fragrance, personal care and general thoughts I have on the industry.

It might seem random within the fragrance world, but I have a huge passion for women empowerment and will dedicate some of my articles to showcase how women are shaping the industry and driving new adaptations of brand in the market.

As I am really all about sharing, if you spot anything exciting on your market or a a brand that is driving new trends you can contact me.