Since a couple of years, I guess with aging, I had the urge inside me to want to speak about all the amazing women around the fragrance industry and how they are shaping the world. The ones that creating scents or build their own brand.
But foremost to really engage with a female audience and trying to empower each other by supporting one another.

PowerBeauty is inspired by a Goddess, a women that is powerful, embodies femininity and is beautiful how she is.

Here you find all my posts on those topics that really drive my soul.


Female Celebrity Fragrances: A Representation of Female Empowerment through Generations?
Fragrance, Female Empowerment, Celebrity Giulia DIncecco Fragrance, Female Empowerment, Celebrity Giulia DIncecco

Female Celebrity Fragrances: A Representation of Female Empowerment through Generations?

In the ever-evolving world of celebrity fragrances, empowerment takes center stage. No longer confined to mere representations of femininity or sexiness, these scents now embody personal empowerment and self-expression. As consumers seek connection with their favorite stars on a deeper level, fragrances become vessels for embodying individuality and embracing diverse values.

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