FRAGRANCE

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INNOVATION

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TRENDS

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EMPOWERMENT

FRAGRANCE • INNOVATION • TRENDS • EMPOWERMENT

Welcome to the world of scented stories. On this blog you will find anything on fragrance trends, innovations with a touch of female empowerment.
Imagine it to be a community blog where you an also share you knowledge by just getting in touch with me.

Fragrance
PITTI VS ESXENCE: A TREND REVIEW
Fragrance Fair, Trends, Olfaction, Fine Fragrance, Fragrance
PITTI VS ESXENCE: A TREND REVIEW
Fragrance Fair, Trends, Olfaction, Fine Fragrance, Fragrance

Pitti and Esxence are the two leading niche fragrance fairs in Italy. Their exhibitors start new trends that transition into various fragrance markets. Trends were held similar with a strong focus on oud but evolved over the past 7 months, as seen in Esxence.

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Fragrance Fair, Trends, Olfaction, Fine Fragrance, Fragrance

FRAGRANCE INNOVATION & TRENDS

Scentess
Female Celebrity Fragrances: A Representation of Female Empowerment through Generations?
Female Empowerment, Celebrity, Fragrance
Female Celebrity Fragrances: A Representation of Female Empowerment through Generations?
Female Empowerment, Celebrity, Fragrance

In the ever-evolving world of celebrity fragrances, empowerment takes center stage. No longer confined to mere representations of femininity or sexiness, these scents now embody personal empowerment and self-expression. As consumers seek connection with their favorite stars on a deeper level, fragrances become vessels for embodying individuality and embracing diverse values.

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Female Empowerment, Celebrity, Fragrance

WOMEN EMPOWERMENT

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I discovered @officialemilelise when I was @esxenceofficial and it was such a pleasurable encounter. 👩‍🔬They were super motivated to talk about their brand and the story behind them. The impression I got is that they are targeting Gen Z and Z
The Esxence was so stimulating for all the senses. It is super challenging to be able to smell all the exciting brands that are present. I summarised key olfactive ingredients that were omni-present in the Esxence. Soon I will post my website with s
Esxence 2024 was an immersive experience of exploration, captivating scents, stimulating visuals and enriching discoveries. You find my summary on top trends with new emerging brands. Brand highlights will be available soon ✨ @argentum @edenistepar
Hey there! I am Giulia, but you can call me Giu – a fragrance expert with a solid 5-year career spanning both B2C and B2B within the fragrance industry. Recently navigating a career transition, I felt the urge to start to grow and share my know